All Rights Reserved. (C) Lord Vincent Van Mendoza
What types of content do you use for your digital marketing campaigns?
— Lord Vincent Van Mendoza (@digitallourd) June 23, 2021
What are the 3 types of content?
Most business owners do not pay much attention to driving content for their brands — which is supposed to be the very heart of marketing.
Seth Godin puts it, “Content marketing is the only marketing left”. I highly agree with this because this is one of the best ways to establish your edge among your competitions.
The three (3) types of content according to style are:
- Original content
- Curated content
- Repurposed content
Original content
Original content is what sets the bar higher for your brand. This is your authority. This speaks of your unique branding position in the market. Content is in fact what delivers your value to your customers. This content carries the power to cater to your customers’ needs.
It includes Frequently Asked Questions (FAQs) — these are questions which you think your customers will most likely ask. While it is named as questions, it would be good if you could provide answers for them.
Another kind of original content is the “Should ask” questions. This isn’t really common. This encourages your audience to think about this before they spend money as a solution to their problem. Make sure that the answers will lead you to become your audience’s choice.
Curated content
Another type of content is curated content. Simply put, content curation is delivering what’s already there. And, you are the host. Just like in a show! Yeah, seriously, that’s how it plays.
What do you need for that? Your own introduction. Yep, so that you have your own tone. You also need the copy of the content from your source. Don’t take too much from it. You don’t wanna bore your readers, do you? After that, don’t forget to cite the source of your content. Then, wrap it up. Plus, include some pictures that go well with your copy. And, of course, don’t forget the title!
There is but one simple way to do content curation — sharing. Yeah, I’m freaking serious. Do not limit your marketing to yourself. Try to share another brand’s work. That’s social content curation. Just like this: when you share this blog, it’s social content curation! Congrats!
Repurposed content
From the word itself, repurposing means spreading others’ ideas in different formats while updating past knowledge if there is a need to do so. This could also mean your original content — in a different form (from a blog to an infographic, poster with a how-to steps into a vlog, etc.).
As an example, I wrote a blog on decoy effect in marketing psychology. After sometime, I made an infographic image encapsulating its content. Soon, I will make a podcast out of this piece. That’s how you do content repurposing.
How is that even possible? You can repurpose a blog into an infographic. Or vice versa. You can even repurpose a video tutorial into pictures with step-by-step guides.
Never underestimate content marketing as this is the bridge between your business and your customers. If you need a content marketing strategist for your brand, give me a call at +639760030342 .
