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9 digital marketing secrets to get the most of your business
Let us face the reality. Your business will die if you will not step up with the game and embrace the influence of digital marketing in today’s business landscape.
Can you share some digital marketing tactics that best work for your business?— Lord Vincent Van Mendoza (@digitallourd) February 12, 2024
As listed by Grego Business, the following are the reasons why digital marketing is so essential in the business world these days:
- Without digital marketing, your business may never reach its full potential customer base
- Traditional methods of advertising are expensive and limited in their reach
- With digital marketing, you can track your campaigns and adjust your strategies accordingly for better results
- Digital marketing can help you stay ahead of the competition by allowing you to target specific audiences with personalized content
- In the age of technology, customers expect to engage with businesses online, and not having a digital presence can make your business seem outdated and irrelevant
- Without digital marketing, your business risks becoming invisible to potential customers who rely on online research to make purchasing decisions.
Top online marketing secrets to upscale your business
In this blog, I will share with you top 9 internet marketing techniques that will surely give a boost to your profits.
Get a website for your business
In a study conducted by GoDaddy, small businesses in the Philippines are seeing the benefits of digitization through increased revenue from websites, online stores, and e-commerce platforms, according to GoDaddy Inc., a web hosting and entrepreneurial aid company.
According to the GoDaddy 2023 Data Observatory, 62% of Philippine small business respondents make up to half (≤50%) of their annual revenue from online sales channels, while 38% make most (>50%).
Say, if you’re earning from traditional marketing campaigns, how much more if you take it to the web and have your business? Think of the potential return of investment this could mean to you.
Need more to consider getting a website? Read this post:
Take advantage of organically boosting visibility through SEO
Customers these days are relying on Google (and some other search engines) when they’re looking for something they want to buy. Now, for example, if your potential customer is searching for “tattoo supplies near me”, then you are not found on the search engine result pages (SERP), your competitors are more likely to get the sales. You don’t want this to happen.
Here is one article that can help you. If you, however, want to let an experienced SEO expert in Davao do the work for you, just send me a message.
Would you rather learn how to master SEO with a specialist in Davao?
Produce contents that are highly valuable to the customers
It’s cliché to say but content is definitely king. Creating content is an answer to a news trend in consumer behavior: 81% of shoppers conduct online research before purchase.
You may want to read more from this blog why your business needs content marketing:
We should not also undermine the influence of social media in getting customers. In a 2023 report alone, more than 40% of consumers use their social media feeds to find products. Hence, besides having a website for your business, it is also good to have a strong presence on social media to easily get connected with your potential buyers.
Here are some tips on how to do social media marketing:
Invest in email marketing
Venngage reports that the daily exchange of emails worldwide was around 333 billion in 2022, and it’s forecasted to reach 392.5 billion by 2026. In 2023, the daily email traffic averaged 347.3 billion, which represents a 4.3% growth from the year before.
This clearly shows that more people are into emails. Your never know your next customers are just an email away!
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Ads have significantly proven that minimal investment could lead to high potential returns. It was even accounted by Harvard Business Review that 4% of the company’s total advertising budget, generated 25% of sales. Whether you run ads on Facebook, X, Instagram, TikTok, YouTube, it’s a good shot to pay for adverts where people can mostly see what you have to offer.
Establish a Customer Relationship Management system
In essence, Customer Relationship Management (CRM) helps a business to recognize the value of its customers and to capitalize on improved customer relations. This is one thing business owners should never skip.
With the help of a CRM, you can keep track of your clients in one place. You can even see their stage in the buying stage. There are many useful platforms you can try such as HubSpot.
Integrate landing pages and sales funnels
If you have a campaign that you promote either organically or by running an ad for it, it is way better if you build a landing page that accompanies it. With a landing page, you can include social proof (or simple, testimonials), countdown time (to trigger buyer’s fear of missing out (FOMO), and a single call-to-action button.
Plus, if you wish to make the most of your profits, you can offer downsell, upsell, and cross-sell through sales funnels. This could be technical to setup, so I suggest that you hire a landing page and sales funnel expert for this matter.
Employ affiliate marketing system and partner with influencers
No marketing strategy can ever beat than the word of mouth. This can become more effective if you ask people to help promote your campaigns to more people. Both parties are in a win-win situation. Just make sure that you compensate them accordingly as they promote your business. You can do this by perhaps assigning a promo/voucher codes to promoters or simply by using affiliate links.
When applied well, these 9 powerful digital marketing strategies can give you an edge in this competitive business landscape. If you need someone to help you strategize for you, shoot me an email at [email protected] or give me a call at +639919784945 .