Do you know what types of headline usually get it on top of search result pages?

— Lord Vincent Van Mendoza (@digitallourd) June 22, 2021

Formula in writing a blog post title

This is probably what most bloggers ignore. A post title or headline is the element that first entices your audience to get through your article. This is your chance to persuade them to give their time to read your blog.

You can achieve this by following a formula. There are quite a number of formula out there — but Desiss and Henneberry’s is I think the best for every blogger.

Tap into your audience’ self-interest.

The question to ask for this formula is, “What is this for me?”. In as much as you can, be direct and speak about the specific benefit they can get out of your blog.

Here are some examples you should check:

11 Steps to Create a Content Marketing Strategy to Grow Your Business

12 Ways to Improve Your Email Marketing Strategy in the Next 60 Days

The best 10 Wedding Planners in Davao City

Pique curiosity.

This can be achieved by not giving too much information. When you write your headline by not giving everything that your blog can give, this leads to a higher number of clicks. This makes it so hard for readers to resist reading the blog post. Just do not fall into the temptation of misleading your reader. You should be able to serve the purpose of your headline. It shouldn’t promote false marketing.

Here are some examples you should check:

25 Things You Didn’t Know Your iPhone Could Do

Is Raw Milk Safe To Drink? The Facts About Raw Milk

Questions To Ask Each Other Before The Wedding

Employ urgency and scarcity.

This is the formula that gets results fast! So, you have consider this NOW! Don’t think much. You only have a second to employ this strategy. Yeah, seriously. Do not miss this! 

Here are some examples you should check:

TODAY: Last chance for Open Enrollment in Nevada Health Link insurance programs

Limited Time Offer: How To Write a Discount Offer For Limited Time Only

Avail Now – Fits 5! Family Room with a View

Issue a WARNING!

If it’s anything that can cause pain to your audience, they are more likely to take an action. This appears to them to that you can protect them from any harm if they would follow your lead.

Here are some examples you should check:

5 Lies Social Media Influencers Tell You (And What to Do Instead)

7 Warning Signs Your Content Marketing Sucks

5 situations that can damage your brand—and how to respond

Borrow authority.

Social authority is what makes us look up to whenever we are to make a decision. You can borrow from the words of famous personalities in your field or business niche to do this best.

Here are some examples you should check:

Why Neil Patel Pays $30,000 for Content & Gives it Away For Free (& MUCH More)

The Top Three Things I Learned From Russell Brunson

Small is the new big according to Seth Godin

Reveal the new.

Strive to keep your audience informed about new developments on what you write about. Believe that latest information matters to your followers.
Keep your articles fresh. If you need to update old posts, do it so.

Here are some examples you should check:

Newly Discovered Planet May Be First Truly Habitable Exoplanet

8 Modern Tips for Marketing to Millennials

3 Strategies for Adapting Your Business to the New Normal

Remember: Frequently use this formula if you want to drive content that generates better results for your marketing.

Reference:

Deiss. Digital Marketing For Dummies, 2nd Edition (For Dummies (Business & Personal Finance)). 2nd ed., For Dummies, 2020.