Valentine’s day gift ideas
Brand Promotion

Valentine’s day gift ideas

February is a love month where we send gifts to the ones we love the most. Valentine's Day (14th of February) is an annual festival to celebrate romantic love, friendship and admiration. We could celebrate this day by sending messages of love and affections to partners, family, and friends. We...
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Study Now, Pay Later with InvestEd Philippines!
Finance

Study Now, Pay Later with InvestEd Philippines!

Your collegiate dream is now within reach with InvestEd.PH, Philippines' most sustainable and inclusive student loan company. No dream is indeed out of reach with Invested as you take control of your future. You can finish your college degree with InvestEd’s award-winning Educational Loans. Whether you need tuition, allowance, or...
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Online Lending Apps in the Philippines reported to have unfair debt collection practices
Finance

Online Lending Apps in the Philippines reported to have unfair debt collection practices

There could be a number of reasons why Filipinos would resort to Online Lending Apps. For some, it's one way to be saved from "petsa de peligro", a concept that is common to Pinoys. This could also be a means for our Kabayans to help them leverage financially through available...
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5 free domain name extensions you should grab
Website Marketing

5 free domain name extensions you should grab

Do you want to get a FREE DOMAIN for your digital portfolio?— Lord Vincent Van Mendoza (@digitallourd) November 2, 2021 The questions is: Is there such thing as FREE domain? The answer is YES. There are five (5) FREE domain extensions you can use for your brand! These are the...
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Language teaching approaches and methods
Language Teaching

Language teaching approaches and methods

Language pedagogy is the approach taken towards the approaches and methods used to teach and learn languages. These are some of the best and most widely used approaches to teaching a language, especially in an ESL or English as a Second Language and EFL or English as a Foreign Language...
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The 3 pillars of content marketing
Content Marketing

The 3 pillars of content marketing

Have you ever thought of the 3 pillars of content marketing as you plan out your content?— Lord Vincent Van Mendoza (@digitallourd) March 17, 2021 Content marketing is a garden that makes any business beautiful and inviting. With it, you are more likely to attract your desired market organically. Without it,...
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2 major types of headlines: up and down styles
Campus Journalism

2 major types of headlines: up and down styles

In writing headlines, which do you prefer — UP style or down style?— Lord Vincent Van Mendoza (@digitallourd) June 30, 2021 Generally, in writing headlines, there are 2 major approaches that are employed: the UP and down styles. Personally, I don't think there is a standard way of doing headlines...
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7 best ways to optimize a website for search engines in 2022
Search Engine Optimization

7 best ways to optimize a website for search engines in 2022

Hey! Wanna be on top of Search Engine Result Pages (SERPs)?— Lord Vincent Van Mendoza (@digitallourd) June 25, 2021 You can optimize your website for different search engines like Google, Bing, Yahoo! AOL, etc to maximize your chances of gaining high organic rank. This has something to do with Search...
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The symbolism of wine and cake in wedlock parties
Wedding Preparations

The symbolism of wine and cake in wedlock parties

Ever wonder what are cake and wine for in a wedding?— Lord Vincent Van Mendoza (@digitallourd) June 24, 2021 "'Cause it's you and meAnd all of the people with nothing to doNothing to proveAnd it's you and meAnd all of the peopleAnd I don't know whyI can't keep my eyes...
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Comprehensive SEO checklist for every specialist
Search Engine Optimization

Comprehensive SEO checklist for every specialist

Do you have what it takes to be an SEO specialist?— Lord Vincent Van Mendoza (@digitallourd) June 22, 2021 The Ultimate SEO must-have for every SEO specialist Understanding basic SEO concepts and key terms As an SEO specialist, you need to know the common jargon used in the industry. As...
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7 deadly sins in doing SEO (and how to get rid of them)
Search Engine Optimization

7 deadly sins in doing SEO (and how to get rid of them)

Are you aware of the deadly sins you commit in doing SEO?— Lord Vincent Van Mendoza (@digitallourd) May 27, 2021 7 deadly sins of SEO This is the truth of the matter: Not all who have been doing SEO for years are doing quite well. The reason why they are...
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Why you should not eliminate a wedding DJ in your list
Wedding Preparations

Why you should not eliminate a wedding DJ in your list

Can you imagine a wedlock party without music?— Lord Vincent Van Mendoza (@digitallourd) June 16, 2021 Have you ever attended a wedding party that does not have music at all? You must be lucky that you have been invited to the parties of your well-to-do and well-oriented friends who really...
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How I became an event host in Davao
Event Hosting

How I became an event host in Davao

This is how I became an event host in Davao city. It all started with a wedding party with M-KP Events.
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Common toxic practices among event suppliers
Event Practices

Common toxic practices among event suppliers

Can you name some toxic traits among event suppliers?— Lord Vincent Van Mendoza (@digitallourd) June 12, 2021 Having worked in the event industry for 3 years now, I have come across and observed that there are some toxic traits that suppliers may possess. Not only are these disturbing, but such...
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FREE (and paid) landing page builders for design freelancers in 2021
Landing Pages

FREE (and paid) landing page builders for design freelancers in 2021

Is it clear what you wish to promote when building a landing page?— Lord Vincent Van Mendoza (@digitallourd) June 3, 2021 I personally find it beneficial to create landing pages to promote specific internet marketing campaigns. For one reason, it gives a more personalized offer for your your potential clients....
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What is anchoring in marketing psychology (and should you use it)?
Marketing Psychology

What is anchoring in marketing psychology (and should you use it)?

Disclaimer: Some of the content in this blog was aggregated from Ventureharbour.com, Rippleoutmarketing.com, Crowdspring.com and IONOS.com. What is anchoring bias and how does it occur? What exactly is anchoring effect in marketing psychology? Ever wonder why it’s so hard to resist a sale at your favorite clothing store? This has to do with anchoring. It's when people...
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Things to consider in creating content
Content Marketing

Things to consider in creating content

In the context of business, content is not created randomly. It is not about producing the content you love, personally enjoy or about a viral video everyone is talking about. It is not about producing anything that comes to your mind. Content creation includes so much more than having an idea...
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Reciprocity and the psychology of free
Marketing Psychology

Reciprocity and the psychology of free

When we receive a gift, do we yield to returning the favor?— Lord Vincent Van Mendoza (@digitallourd) March 23, 2021 Reciprocity and the psychology of free It’s innate among us to give back whenever we receive something that is of high value. Often, I use this psychology principle in marketing....
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SEO strategies and techniques to use (and avoid) for your business’ online presence
Search Engine Optimization

SEO strategies and techniques to use (and avoid) for your business’ online presence

Employ ethically accepted SEO strategies and techniques and avoid the ones that ruin your reputation on search results.
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What is decoy effect in marketing psychology?
Marketing Psychology

What is decoy effect in marketing psychology?

The decoy effect in marketing can be defined as a phenomenon whereby consumer choices between any two products are influenced when a third product, the ‘decoy’ is introduced. This third product is ‘asymmetrically dominated’ option to influence a consumer’s choice. This decoy is priced in a way that it completely...
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