Is it clear what you wish to promote when building a landing page?

— Lord Vincent Van Mendoza (@digitallourd) June 3, 2021

I personally find it beneficial to create landing pages to promote specific internet marketing campaigns. For one reason, it gives a more personalized offer for your your potential clients. It also makes it easy for you to promote and own a link by using a custom domain. Before I dish out some totally FREE landing pages, let me first dive into some of the basics.

What is a landing page?

In internet marketing, a landing page is a standalone web page that is created specifically for a marketing or advertising campaign. It is called “landing page” because it is where visitors “land” after they click on a link in a Facebook post, email content, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other environment on the web.

In contrast to a web page or website, which normally has a lot of goals, a landing page is solely designed with a single goal. Such goal, or Call to Action (CTA) could be to generate leads or increase sales.

Parts of a Landing Pages

To have a powerful landing page, the following must be included:

Unique Selling Proposition (USP)

Your unique selling proposition is the thing that sets your product or service apart from the competition. In other words, this is what makes your offer unique. Think of your USP as how you position your offering as different (and better way better) from all the rest.

A hero image or video

Basically, the term ‘hero image’ refers to a large banner image or video that’s placed front and center on the home page. It’s like an introduction to the site, giving some idea of what to expect. It’s not just an image but an image with a purpose – it should complement your value proposition and give context and clarity to your visitors the minute they come to your site. It takes about 0.05 seconds for visitors to form an impression of your website, and you want it to be a good one (Simi, n.d.).

The benefits of your offer

A good USP streamlines your strategy by allowing you to communicate how you want your market to perceive your product and brand, and focus on its particular benefits. A company’s well-conceptualized Unique Selling Proposition (USP) defines a company’s product or service and gives it an edge over the competition (Singtel MyBusiness, n.d.).

Social Proof or Trust Signals

Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).

When you’re browsing a landing page and see a testimonial from an industry expert you adore, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool that’s on sale, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem (perhaps through a case study) you have for a similar company, that’s social proof.

Call to Action (CTA)

Calls to action are used in business as part of a marketing strategy to get your target market to respond by taking action. It’s generally used at the end, or sometimes throughout a sales pitch, to let potential clients and customers know what to do next if they’re interested in what you offer (Lilyquist, 2020).

Landing Page Builders

TOP PAID LANDING PAGE BUILDERS

BitBlox

With BitBlox, you can just click & drag to create beautiful landing pages in a matter of minutes. No designer talent or coding skills necessary. You can also create your landing page by adding pre-made design elements, called blocks, to the page and then edit everything within.

BitBlox provides end-to-end solutions for building and publishing high-converting landing pages. The software empowers every member of your internet marketing team to create compelling landing pages in an instant. Whether you are a seasoned web designer or a beginner, BitBlox gives you the freedom to leverage your creativity to build personalized landing pages. The application handles all the technical details and eliminates the need for coding skills or use of programming language.

The platform offers multiple pre-made design elements that are crafted to reinvent web design. These elements usually called blocks are fashioned to simplify landing page creation. With just a few clicks, you can easily add a block to your landing page and customize it to suit your needs. Each block feature a drop-down menu with different customization options for padding, color, parallax effects, and adding more elements.

BitBlox support integrations with multiple third-party services. The services cover different categories like CRM, email marketing, webinars, and marketing automation. They are designed to help you analyze and promote the effectiveness of your website. The software make it a breeze to connect with Campaign Monitor, MailChimp, SalesForce, Zoho, Aweber, or Constant Contact.

Additionally, BitBlox provides different options for publishing and sharing your projects with customers. You can either use the available BitBlox subdomain or connect to your third-party domain to share content. When using the included subdomain your landing page is technically published, you just share it. On the other hand, superseding the provided subdomain is as easy as pasting your own domain and walking through the simple verification process.

Overview of BitBlox Features

• Intuitive A/B testing
• Live editor
• Analytics
• Lead generation
• Publish tools
• 116+ premade design elements
• Integration
• Unlimited storage
• Unlimited bandwidth
• Custom subdomain

Lander

Lander is an easy-to-use landing page builder. Lender’s visual editor makes it super easy to design a landing page; you just have to drag and drop the elements you want and you’re ready to go. It also has A/B Testing Tool. You can test up to three different versions of your landing page and unveil your page’s troubles to achieve greater results. Plus, you can integrate your pages with Facebook. You’ll be able to create your own Facebook tabs in minutes, without the help of any other app or coding knowledge, in just 4 steps.

The main benefits of Lander are its ease of use, rich features, and customizations. Here are more details of its benefits:

Lander is first and foremost easy to use. With the platform, beautiful landing pages are easily created and users can convert more. Thanks to its intuitive editing tool, users can customize content and make their landing pages reflect their brands and offerings. Its drag-and-drop controls make designing landing a breeze. One does not need to know any HTML or CSS.

The platform also allows users to build their own forms and have them on their landing pages. With this, businesses will be able to collect data from site visitors. Also, the form builder has an auto-fill feature. This will automatically fill out fields for visitors basing on previously filled out forms. One can also add a countdown timer. This can help out in promoting services and even events. Businesses can use this feature to help motivate site visitors to sign up or take actions allowing for better conversions.

Moreover, you can have other media and widgets on your landing page as well. You can make it more interesting by embedding promotional videos. You can also embed Google Maps on the page to show your site visitors on how to get to your store locations or events. This can be added through an easy drag and drop command sequence. Furthermore, you can connect social widgets as well. You can have it connected with social network sites such as Twitter and Facebook. Also, you can even allow for Facebook comments to appear to help increase customer-brand interaction.

Speaking of Facebook, you can even publish your Lander landing pages on Facebook. You can deploy it in your business account directly through Lander. With such a feature, you can redirect your Facebook audience to your official website. Lander helps you leverage your social media presence.

Lander has a Dynamic Text Replacement (DTR) for Pay Per Click (PCC) campaigns. This feature gives users further opportunities to improve their conversion rates. With the DTR feature, landing pages for PPC campaigns to contain keywords being used in search queries. The technology tunes and adjusts keywords for individuals and automatically suggest keywords that lead to important content. This is valuable for PPC campaigns and releases users from the burden of tediously weaving PPC content according to how they are relevant to prospects or clients. Lander does all these for you.

Overview of Landerapp Features:

• Live Preview
• Layouts And Templates
• DTR
• AB Testing Tool
• Conversion Chart
• Change Title Typography
• Social Widgets
• Embed HTML Element
• Confirmation Pages
• Email Integration
• Auto Fill Forms
• Add Countdown-Timer
• Mobile-Ready Landing Pages
• PayPal Button
• Embed Google Maps
• Facebook Landing Page Tab
• Welcome Email
• Analytics
• Drag-And-Drop Visual Editor

LANDING PAGE BUILDERS WITH FREE TRIAL

GetResponse Landing Page Builder

If you want to build your online presence, grow your contact list, show off and sell your products, or spread the word about your webinar, GetResponse is what you need! You may get over 200 landing page templates. These are some of the perks you get with GetResponse: easily drag-and-drop mobile-friendly landing pages; craft custom landing pages that get noticed; analyze your landing page’s performance; and, integrate landing pages with your favorite tools.

GetResponse is a complete email marketing solution that’s designed to help businesses increase sales and subscriber engagement with comprehensive marketing campaigns. Its email editor allows users to draft newsletters without any prior knowledge of coding. In addition, this email-drafting portion of GetResponse includes templates for designing beautiful emails and free images to reduce graphic-related costs.

GetResponse’s landing page creator enables users to design 100% responsive web forms and landing pages. Landing pages contain over 180 professionally-designed, ready-to-use templates. Marketers can create web pages for sales, thank yous, webinars, opt-ins and more in less than 10 minutes without touching a single line of code.

Its marketing automation capability allows users to track subscriber behavior in real time through stackable workflows. Features include automation segmentation, lead scoring, cart abandonment, activity tracking and scalable autoresponders.

GetResponse offers pricing tiers for email marketing beginners, growing small and mid-sized businesses (SMBs), pro marketers and enterprises seeking scalable, high-end solutions. It has four pricing options: Basic, Plus, Professional and Max. Each pricing tier includes core email marketing and marketing automation features, with the cost varying based on the customer’s list size.

Overview of GetResponse Features:

• Marketing Automation

• Landing Page Builder

• Comprehensive Reporting

• Webinar Integration

VerticalResponse

Customize beautiful landing pages in minutes that will generate more conversions. No graphic designer or programmer needed. That and more with VerticalResponse!

Overview of Vertical Response Landing Page Features:

• User-friendly editor

• Free templates

• Web forms

• SEO

• Hosting options

• Reporting & analytics

ConvertFlow

Promote your marketing campaigns with landing pages and smart funnels with ConvertFlow. Design beautiful landing pages using a responsive visual builder made for marketers Whether you start with a template or a blank canvas, you can easily design landing pages that match your website’s look and feel, engage your audience and collect the data you need.

FREE LANDING PAGE BUILDERS WITHOUT CUSTOM DOMAIN

FREE LANDING PAGE WITH BUILDER BRANDING

Bitrix24 Landing Page Builder

uCraft

Grapedrop

TOTALLY FREE LANDING PAGE BUILDERS

MakeSw!ft

ConvertKit

ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.

Pros of convertKit:

• NO CODE REQUIRED

You can have a beautiful landing page without knowing any code. But we’ve still made custom CSS an option for all our code nerds out there.

• ONE CLICK TO 100, 000+ IMAGES

‘Stock photography’ doesn’t have to be a bad word. Our integration with Unsplash makes finding free, unique imagery for your landing page a one-click wonder.

• LOOKS GOOD ON ANY DEVICE

All the templates are fully responsive. That means you’ll have a perfectly formatted landing page that can easily be viewed on any device.

• YOU CAN CONNECT YOUR CUSTOM DOMAIN FOR FREE

If you want your landing page’s link to be branded, you can connect your custom domain or subdomain.

Cons of ConvertKit:

• FAVICON CAN’T BE CUSTOMIZED

The default favicon of ConvertKit will remain. You cannot replace it as of the moment. This is not so cute.

Check my landing page specialist in the Philippines landing page built using ConvertKit.

GrooveFunnels

Google Sites

Google Sites is a structured wiki- and web page-creation tool included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google Forms, and Google Keep. Google Sites is only available as a web application.

MailChimp Landing Page Creator

Elementor

TL;DR

Building a landing page is essential in segmenting your internet marketing promotions. If you need a landing page specialist, just shoot me an email at [email protected] .