Lord Vincent Van Mendoza
Digital Marketing Specialist in Davao

How Google ranks the best search results

In the digital age, a vast amount of information is published on the internet. Search engines like Google can help in finding what you need by automatically sorting through it.

Google’s ranking systems are designed to sort through hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results in a fraction of a second.

Key factors in search results

To provide you with the most useful information, Search algorithms look at many factors and signals, including the words of your query, the relevance and usability of pages, the expertise of sources, and your location and settings.

The weight applied to each factor would vary depending on the nature of your query.

Meaning of your query

To return relevant results, we first need to establish what you’re looking for ー the intent behind your query. To do this, Google builds language models to try to decipher how the relatively few words you enter into the search box match up to the most useful content available.

This involves steps as seemingly simple as recognizing and correcting spelling mistakes and extends to trying to Google’s sophisticated synonym system that allows them to find relevant documents even if they don’t contain the exact words you used.

Say, you might have searched for “change phone brightness” but the manufacturer has written, “adjust phone brightness”. Google’s systems understand that words and intent are related and so connect you with the right content. This system took over five years to develop and significantly improves results in over 30% of searches across languages.

Relevance of content

Google’s systems analyze the content to assess whether it contains information that might be relevant to what you are looking for.

The most basic signal that information is relevant is when content contains the same keywords as your search query.

For example, with webpages, if those keywords appear on the page, or if they appear in the headings or body of the text, the information could be more relevant.

Besides looking at keywords, Google’s systems also analyze if the content is relevant to a query in other ways. Google also uses aggregated and anonymized interaction data to assess whether search results are relevant to queries.

Google transforms that data into signals that help our machine-learned systems better estimate relevance.

Just put it this way: when you search for “flowers”, you likely don’t want a page with the word “flowers” on it hundreds of times.

With that in mind, algorithms assess if a page contains other relevant content beyond the keyword “flowers” — such as pictures of dogs, videos, or even a list of breeds. This is why you should also optimize images and videos.

Quality of content

The next thing that Google considers while identifying relevant content is to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.

One of the factors Google uses to help determine this is understanding if other prominent websites link or refer to the content. This has often proven to be a good sign that the information is well trusted. Aggregated feedback from Google’s Search quality evaluation process is used to further refine how the systems discern the quality of information.

Usability of webpages

Google’s systems also consider the usability of content. When all things are relatively equal, content that people will find more accessible may perform better on search engines.

Context and settings

Information such as your location, past Search history, and Search settings all help Google to ensure your results are what is most useful and relevant for you at that moment. For instance, content written by someone near you could have a higher chance of top ranking against your search query.

Any Search Engine Optimization (SEO) strategy should be anchored on these key factors outlined by Google.

If you need an SEO expert to help your content perform better on search engines, contact Digital Lourd by sending an email to [email protected] or call/text +639919784945.

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