News SEO secrets for digital publishers (with tips on how to get on top)
As reported by www.review42.com, Google’s search engine market share is more than 90%. Considering that there are almost 4.39 billion internet users, the number of Google users worldwide is nearly four billion. This is certainly the reason why you need to optimize your news site for Google News so that you can expand your publication readership.
In this blog, I explain what you need to know about news SEO, the newly redesigned Google News, how to get site approval, and the different types of news-related ranking types, as well as answering the question, “How do I optimize my website for Google News?” ”
Overall, this post will show you how to optimize your news site and articles so that they perform well in Google and other search engines.
Have a News XML Sitemap
If your standard sitemap is properly set up, Google’s crawlers should be able to correctly crawl your website. Check out this standard sitemap of The JMarian as an example. It is an even better practice, however, to implement a news sitemap for your news site. Take a look at Rappler’s XML News Sitemap:
Get approved as a Google News source
While your website may provide fantastic material, your audience may be limited if your pieces do not display in Google News. Google News SEO can be a game changer for news sites. Google News gathers news from over 50,000 sources throughout the world, and inclusion in Google News provides a number of advantages, including the ability to increase website traffic.
Content providers must optimize their website and articles for inclusion in Google News through Google News SEO, a specialty discipline that assists publishers in becoming approved news sources. Keep in mind, though, that no amount of search engine optimization (SEO) will get a website authorized as a news source if it isn’t one.
You may read on Alexa Blog on how to get approved as a Google News source.
Install Yoast News SEO plugin (if you’re using WordPress)
The plugin immediately pings Google on the publication of a new post and because it uses the WordPress SEO plugins’ sitemap API it creates a sitemap on the fly: no waiting times, no long sitemap generation issues. Yoast News SEO plugin adds all the right and relevant News Article schema.org markup to your posts. This will allow Google to grab all the information they need to make sure your article is properly crawled and indexed, without any hassle and problems!
The plugin even allows you to do a bit more advanced News SEO by allowing you to decide whether a specific article should be in the Google News XML sitemap, set a genre, define stock tickers, and choose whether to index it: Moreover, with the News SEO plugin you can easily disable specific categories that shouldn’t be included in the Google News XML sitemap. You can select them after you enabled certain post types.
Optimize your site for mobile viewing using AMP
The principal advantages of a site or web pages changing to Accelerated mobile pages (AMP) are faster loading pages for mobile users, reduce the load time, low bounce rate, adjustment on any browser, mobile-friendly and enhanced SEO (Notifyvisitors.com). You can tell that a page is AMP optimized if it has a lighting symbol on Search Engine Result Pages (SERP).
With AMP, you can easily create websites with a great page experience out-of-the-box using AMP’s ready-to-go web components. This can be easily installed if you are running on WordPress. Simply, install AMP as a plugin and you’re good to go!