In the context of business, content is not created randomly. It is not about producing the content you love, personally enjoy or about a viral video everyone is talking about. It is not about producing anything that comes to your mind.

Content creation includes so much more than having an idea about a certain topic. It is supposed to be a planned strategy that is aimed at bringing your business achievable results, which means that you should think about all the aspects that could help you create content that brings you to that goal. 

Here are a few of the things you need to consider in creating content:

1) Niche

In marketing, niche refers to a concentrated topic that caters to the content needs of your target audience. This also refers to the products or services that you offer. It is the subject matter you want to focus on. You want to be mindful about this as focus builds clarity. And when there is clarity, there is success. Your goal is to specialize in this specific area and try to be an expert in such field. Choosing your niche implies focusing on a narrow topic. This should guide you in your content marketing “road map”.

2) Audience

You really have to think of your audience as you produce content. Think of it. After all, you are creating content primarily for your audience. Regardless the types of content, regardless the methods used for distributing the content, the content you create should appeal to your audience. To be clear, you need to think of the following aspects:

Ways of thinking about your audience (eMarketing Institute, 2018):

1. Determine your target group.
2. Think about their possible questions, problems, dilemma, and the like.
3. Be able to predict what kind of information can help in these situations.
4. Publish content that is relevant to your target group.
5. Use the language our target audience can identify with.

3) Resources

The next thing that you wanna do is to determine the resources you have at hand. The resources are needed for content marketing strategy, and they have to be planned and assigned to content creation like any other strategy. Determining the resources you already have at the moment will make it even more feasible for you to construct SMART (Specific, Measurable, Attainable, Realistic, and Time-bounded) objectives that will sure guide you in your content marketing effort.

4) Competitors

It is one way of keeping on track by checking what your competitors are doing. This way you can keep up with the industry trends and standards. By looking into your competitors” current content, you get to have a list of possible ideas to counter those existing content. Just see to it that you don’t fall prey into simply copying what they produce. Look for a different angle. This marks your uniqueness that contributes to your branding reputation.

If you are a small business owner in Davao city, grab this cheat sheet on 7 mistakes every business owner in Davao commit (that you can avoid).

5) Search Engine Optimization (SEO)

SEO is dead without quality content. One of the major tasks of search engine optimization is particularly making your content visible. The main purpose of content optimization is to attract search engine crawlers and get the content indexed. This increases the visibility of the content and helps with increasing website ranking in the search engine results. One strategy that most SEO specialists would recommend is by submitting your website’s sitemap to Google Search Console and Bing Webmaster. Search Engine Optimization (SEO) strategies such as this are helpful in making your content to be likely displayed on search engines’ first page.

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TL;DR (The bottom line):

Creating content requires thinking of factors that are essential to making your content marketing initiative a success. Remember to keep in mind the following: (1) niche, (2) audience, (3) resources, (4) competitors, and (5) Search Engine Optimization (SEO).