Why does your business need content marketing?

3 reasons why your business needs content marketing

Companies have to acknowledge the importance of providing valuable content to customers that are easy to consume and enjoyable. In this article, I will present to you 3 reasons why content marketing is necessary.

As I was starting to learn about digital marketing, I had been researching on platforms that can help me in my marketing journey. I happened to bump into some great blogs from HubSpot. As time goes by, I am beginning to consider using its platforms. That’s it. I give up. They got me. That’s the power of content marketing.

In brief, there are 3 reasons why your business needs content marketing:

  1. You can get attention through content marketing.
  2. You can generate, engage, and nurture leads.
  3. You can retain customer loyalty and promote customer evangelism.

  • You can get attention through content marketing.

It’s a common thing among marketers to desperately seek for their prospects’ attention — and, as time flies, competition for attention has been so tough. Unlike the old age, it was a piece of cake. All we had to do was just send materials and then call.

That was then. It isn’t anymore true these days. This is because we can now connect with prospects virtually. The more we produce content, the higher the chance we have in getting discovered by our target market.

Take a look at this example:

If you are to search on Google “digital marketer in Davao“, you can find my website on top.

 Say, there’s a business owner planning to hire a digital marketer for his or her business locally (in Davao as for my case), there is a tendency that I get picked or recommended by a friend — especially if she or he knows me. If not, that somebody owes me something cognitively as I have shared something really helpful about the importance of investing in online marketing.

  • You can generate, engage, and nurture leads.

In whichever form of your content, the secret to generating leads is by including any lead magnet. This may come in the form of giving away FREE cheat sheet in exchange of your audience’ contact details. Technically, we call this gated offer — also referred to as “ethical bribe”. It’s a win-win situation because while they get something valuable from you, you get the chance to reach out to them — considering that you have been given something in return.

As a fine example, you will sure consider this. Just so you know, I blog often. And, for you to get updated by receiving my latest feeds, why don’t you gimme your details below, huh? Just kidding — although I’m begging. (lol)

  • You can retain customer loyalty and promote evangelism.

As a business owner, please bear in mind that after-sales support is so crucial in maintaining your customer trust and loyalty. This implies that you need to continually provide your customers with content so that your business will always ring a bell in their memories. 

Some good ideas are asking for a feedback after the sales, creating a community for loyal customers, eliciting customer stories  — and the like.

BONUS: You can get the opportunity to cross-sell and upsell.

Just like what I’m about to offer to you  — well, hey! I have a regular class for CRM, landing pages and funnels.

If you’re interested, you may click the following links below to get listed:

LANDING PAGE & SALES FUNNEL CLASS
CRM BOOTCAMP

If you just wanna focus on your business, it would be good if you are going to hire a certified content marketer in Davao just like me. If you think I’m a good fit, you may ring me up at +639760030342 or e-mail me at hi@lordvincentvanmendoza.com .

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