About this talk

What makes a customer choose you over everyone else?

Delivered for Southern Christian College’s Strategic Management Speaker Series, this session connects Michael Porter’s theory of competitive advantage (cost leadership, differentiation, and market segmentation) to the everyday work of marketing a real business.

It walks through six practical strategies, each backed by a real case study: setting a clear unique value proposition, content marketing, lead magnets, video marketing, search engine optimization, and consistent PR campaigns. The session closes with a hands-on workshop, “Sell Me a Continent!”, where teams pitch a travel destination as a full marketing campaign with its own UVP and call to action.