Talks

Sessions I've given on digital careers, online work, and building a future in digital marketing.

SOUTHERN CHRISTIAN COLLEGE

Insights on Developing Marketing Strategies & Creating Competitive Advantage

About this talk

What makes a customer choose you over everyone else? Delivered for Southern Christian College's Strategic Management Speaker Series, this session connects Michael Porter's theory of competitive advantage (cost leadership, differentiation, and market segmentation) to the everyday work of marketing a real business.

It walks through six practical strategies, each backed by a real case study: setting a clear unique value proposition, content marketing, lead magnets, video marketing, search engine optimization, and consistent PR campaigns. The session closes with a hands-on workshop, "Sell Me a Continent!", where teams pitch a travel destination as a full marketing campaign with its own UVP and call to action.

Saturday, September 26, 2026

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JMC EDUTRENDS

The Digital Nomads: Landing on Crisis-proof Virtual Careers

About this talk

Few people knew the term "digital nomad" before the COVID-19 pandemic brought everything to a standstill. As companies closed under mobility restrictions, many lost their jobs, but one group of professionals thrived: digital nomads, who work remotely and use technology to get the job done.

Once an obscure way of working, remote work became part of everyone's new normal. This session covers how to brace yourself against crises like COVID-19 by landing a crisis-proof virtual career and becoming a digital nomad.

Friday, April 16, 2021 · 10:00 a.m.