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What is decoy effect in marketing psychology?
The decoy effect in marketing can be defined as a phenomenon whereby consumer choices between any two products are influenced when a third product, the ‘decoy’ is introduced. This third product is ‘asymmetrically dominated’ option to…
What does the PICASSO Framework mean in content marketing?
PICASSO, deveoped by Kudani, is a proven content marketing blueprint that gives you the confidence to create a profitable content marketing program.
#Content is the KEY(word)
Leverage your position on search engine rankings with these easy-to-follow tips on how you can get an edge in the digital scene!
What is content marketing?
This is how Lord Vincent Van Mendoza, a content marketer in Davao, known as "the Digital Lourd", explains content marketing.
FREE tools for starting digital marketing freelancers
Take advantage of these FREE digital marketing tools to help you get started with your freelancing journey.
Why does your business need content marketing?
This presents 3 reasons why you need content marketing for your business.
3 types of content you should consider in your content marketing
Consider these 3 content types for your content marketing plan!
What kind of content should you push for each part of the marketing funnel?
This is a guide on which kind of content you should distribute for each level of the funnel in marketing.
FREE Blogging platforms you should try in 2022
Try these blogging platforms and live out your writing dream! The best part? They let you connect your branded domain for FREE!
What should you post on different social media platforms?
Distribute content into different social media platforms with this guide for social media managers and content marketers.