Why you should have a website for your business
Bill Gates puts it, “If your business is not on the internet, then your business will be out of business.” In this internet age, if you own a business and still don’t have a website, you’ll be out of the picture very soon! This is precisely one warning you need to take note of seriously.
In any industry, a business’s online presence (through a website, of course) can have a massive impact on its success. However, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase (Kaplan, 2020). Any business owner like you should have a strong online presence that can generate more revenue.
Before presenting to you the top reasons why your business needs a website, let me first share with you some apprehensions of business owners about having a website.
“I’m not tech savvy”, “It’s too expensive”, “I don’t have the time”, or the infamous line “I have enough business and I don’t need one”. Any of which could also be your excuse for not having a website. But lo and behold, there are enough reasons for you to have a website.
Did you know that eighty-one percent of shoppers conduct online research before they make a purchase? Sixty percent begin by using a search engine to find the products they want, and 61 percent will read product reviews before making any purchase. On average, a consumer will visit three stores before making their purchase (MineWhat.com, n.d.).
Top compelling reasons why your business needs a website:
What is your top reason why you still don’t have a website for your business?— Lord Vincent Van Mendoza (@digitallourd) July 28, 2022
A website can add instant credibility to your business.
Increasing your business’s credibility is one of the key benefits of having a website for it. There are probably a number of providers out there with services comparable to yours. Having a website that looks attractive and effectively conveys valuable information to your customers is one method to stand out.
Without a website, customers could doubt your company’s validity. Having a website gives you the chance to make a fantastic first impression and reassure potential customers that you are a legitimate company.
Having a website can attract more leads.
The possibility of increasing your possibilities of generating leads is possibly one of the most appealing arguments in favor of having a website for your company.
Because of the contact information on your website, people who find you online, are interested in your goods or services, and want to learn more will be able to get in touch with you, thus increasing your sales. Despite having a cost, websites provide a positive ROI when used properly.
You can get found organically.
If you are online and have a website that is optimized for SEO, you may appear in Google search results. This implies that there is a possibility that your website will appear in the search results when people are looking for a certain good or service. You have the chance to significantly grow your consumer base as a result.
Take a look at how you can find my website by searching using the keyword: digital marketing specialist in Davao.
You can position yourself and stay in control of your brand.
Your website serves as a platform for your messaging and influences how people see your company online in a manner that your social media platforms cannot.
You can use the platform to position yourself in the market to attract the precise customers you want.
One of the most crucial things you can do is present your brand to potential buyers. Customers are more likely to buy from you if you are clear about who you are, what you stand for, and what you represent.
Additionally, this can help you stand out from the crowd. It can be very difficult to accomplish this without a website because customers will find it difficult to locate trustworthy and high-quality information about your company.
You can save time and provide customer service.
Perhaps the most important reason why your business should have a website is that it provides your customers with a knowledge base where they can refer to the frequently asked questions (FAQs). What does this mean for you? You can spend your time doing more valuable things.
Besides that, you can set up a chatbot or support ticket system that can make it convenient for your customers to raise their concerns and also easy for you to address them.